Intercontinental Fiji Expands Into Chinese Markets

(NATADOLA, FIJI) Tuesday 31st March 2015 – InterContinental Fiji Golf Resort & Spa implements new sales strategies and guest experience initiatives following recent announcements to waive visa entry requirements between China and Fiji.

“As part of our strategy we have included China in yearly sales calls to further develop the market and strengthen the overall positioning of InterContinental Fiji as the premier destination in Fiji. Kamal Haer, Area Director of Sales & Marketing, Fiji & Vanuatu and I are currently in China, meeting industry partners and stakeholders,” said Hudson Mitchell, Director of Leisure Sales & Marketing.

“We enjoyed an increase in China market shares in February with the Rosie Holidays Shanghai Charter and have recruited a Chinese Sales & Guest Service Coordinator to ensure that we provide exceptional and seamless experiences to the discerning Chinese traveller,” said Mr Mitchell.

In foresight of the strengthening Chinese market, the resort’s parent company – InterContinental Hotels Group (IHG) studied trends and initiated a global training programme called ‘China Ready’, where leadership teams implement best practices for satisfying Chinese guests to deliver a memorable holiday. The ‘China-Ready’ training programme encompasses an overview of China, Chinese traveller profiles and characteristics, and basic Chinese language classes.

“Chinese outbound travel continues to grow in traveller numbers and trip frequency. The China-Ready training is essential for an understanding of the Chinese culture and guest expectations,” said Jacob Pau’u, Acting Human Resources Manager and China-Ready champion.

“Our passionate team have taken the ‘China-Ready’ training onboard whole-heartedly and we have received positive feedback from our Chinese guests as a result. We are geared to increase Chinese market share within the resort significantly this year,” concludes Mr Mitchell.

InterContinental Fiji Golf Resort & Spa overlooks the azure waters of Natadola Beach – voted by CNN as one of the best beaches in the world, and Fiji’s finest beach. Spread across 35 acres of tropical gardens, the resort offers all of the facilities and services expected of luxury international resort.

*IHG® Rewards Club not applicable to Kimpton™ Hotels and Restaurants; to be included at a future date.